Pros noted in Sony KDL40W4100 Reviews:
The Sony W4100 Series has been climbing up the charts and quickly has became one of the most popular and talked about options in the 1080P, 120hZ, full featured LCD realm… Available in several sizes (The 52 inch KDL52W4100, 46 inch KDL46W4100 and 40 inch KDL40W4100) are all top 3 sellers in their respective size ranges, and they all have been receiving great review scores and feedback. Below are some of the more commonly reported strengths and pros from customer Sony KDL52W4100 Reviews online:

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Picture: While not quite as nice at high end as the XBR (xbr6,xbr7, & xbr8 coming soon) or Z4100 series (available in two colors, silver and black [...]